Building belonging in La Plata, the university town outside Buenos Aires, and home to Argentina’s hot indie scene, the exuberant Cachitas Now! first came together in 2011. The seven members hail from all over Argentina, and a diversity of personal experiences, backgrounds, and musical tastes brings an authenticity to their unique party of sound that stretches from traditional Argentine cumbia, tango, and folk idioms to urban rhythms like trap and reggaeton. Their lyrics call out social issues, push for women’s empowerment, and reject sexual and gender stereotypes to tell everyday stories in a context of freedom and a search for healthy relationships. Their message is based on radical inclusion -- the certainty that there are multiple ways of connecting, that romantic love is for all, and that the hetero norm has to be overthrown along with the macho approach. And they do it all with the joy of a crowded dance floor. Busting out of concerts and clubs, Cachitas Now! is gathering a growing community of artists and activists to animate public spaces with parties, festivals, carnivals and fairs. It’s a commitment to shared daily struggles, and the rights of all people to decide who they are, where they can gather, who they can love. Cachitas Now! has released two studio albums: Cumbia Desgenerada (2016) and Chonga (2019) which was recognized with a nomination for “Best Tropical Album” at the Gardel 2020 Awards.