Chris “Blanco” Soto – born and raised in the (Bronx, NY) never had the traditional or easy routes in life. Brought up in one of the roughest atmosphere’s and historically grey areas of the inner city – he adjusted not only to survive yet to establish a launching pad for his future to be. “At the age of 9, I picked up a trumpet and that was the seed of music that was implanted in me. Whenever I performed, certain stresses and weights of the world disappeared. In high school, I started to sing with some of the chorus kids and realized that music was my escape,” shares Chris also known as Blanco. “Growing up in a predominantly black neighborhood, I was known as (white Chris). The few spanish kids that lived in the area called me Blanco (white boy in Spanish) even though I am Puerto Rican and the name just stuck with me” He shares, “I’ve studied every corner of each room I was in; during meetings, sessions, planning and/or development or just figuring out how it all came together". He has played many roles in the past from road manager to booking agent, developed artists, vocal coaching, and has collaborated with Grammy award nominated producers and engineers, artist management and negotiations of contracts/agreements. Bringing these combined talents and experiences is a vital part of this organization as all ends of the triangle share equal value and distribution, core values and a burning desire to win.