Bronx-born ascending hip-hop artist Apollo Rai understood the cultural significance of B-boying, graffiti, deejaying, and MCing before he set foot in a GStarr Entertainment booth. While many young acts' sole practices emphasized how the streaming service industry garnered $10 billion last year, Rai was raised rooted in the history that affords his livelihood. The rapper's love for performance came from his community. Being the child of Jamaican immigrants -- similar to the Kingston-born founder of the movement, DJ Kool Herc -- makes what is happening with Rai's raps feel like a birthright. "It feels nice to have people acknowledge my art, but we haven't even scratched the surface. My next goal is to get a million streams on an upcoming single's visual and audio. In these moments, I want everybody to forget what they got going on.’ Things are heavy. I am evolving, and I hope to touch millions of people positively by the time I am done." .