"East London’s Brudda Nay and KarimThaPeasant team up on the new tape ‘Belly Of Tha East’, a 7-track project serving as a window into the intricate landscape of East London living. Exploring the juxtaposition of success and struggle within the pursuit of personal growth and generational shifts, the project is an amalgamation of years in the game for the duo, encapsulating the essence of navigating the ‘Belly Of Tha East’." Nostalgic in sound yet lyrically prophetic, Brudda Nay gives a new face to UK Rap. His music expertly balances intelligent songwriting with a natural playfulness, complemented by an astute ear for international collaborations. This, along with the establishment of his brand & collective ‘The CREC’, has seen him create a strong, loyal following. Born in East London to a Kenyan mother and Montserratian father, Brudda Nay’s music is unequivocally shaped by his Black roots. Having already worked with established commercial brands such as Nike and Konami, as well as hosting extremely succesful large-scale music events with The CREC, Brudda Nay is 100% one of the most exciting and multi-faceted rap artists emerging from the UK scene. Don Dada Nay. CREC CEO. East London's finest.