Juorma is an urban, pop and electronic dance music producer. Born and raised in Bilbao, Spain, he began his passion for music at a young age. His fascination with melodies and electronic sounds led him to create his first tracks directly from his home studio, drawing inspiration from iconic EDM artists like Avicii, Kygo, and Swedish House Mafia. In recent years, his passion for reggaeton and urban music sparked a new creative direction. He began blending EDM elements with reggaeton beats, inspired by the sounds he heard in clubs. This led him to experiment with the genre and start writing his own lyrics. He has released tracks on The Swinging Turtle and Tropical House Records, known for their focus on tropical house music, as well as Summer Sounds, a music label dedicated to bringing summer vibes all year long. The success of tracks like Move, Move (Juorma Edit) and Needed You solidified his presence in the industry. Juorma has worked closely with vocalists like Quinn Sojo from Canada, KA1D from Chile, and many others from the United States, Denmark, and Colombia. Additionally, he has collaborated with producers Joysic and Jesús Muñoz, and songwriter Joshua Edwards. As Juorma continues to explore the intersection of EDM, Pop and Latin sounds, his musical journey remains dynamic and promising. He believes the secret behind any great song is a good melody that can tell a story.