BELIEVE IN YOURSELF DO IT YOURSELF or BIYDIY is a worldwide multidisciplinary art organization that houses a record label, apparel brand and art studios in NYC & Puerto Rico with an online presence at BIYDIY.ONLINE and across the web combined with overall street activity. BIYDIY was founded by Stonie Blue & American Matthew in 2015 with the mission of working together to produce organic, innovative art and music projects of the highest quality. BIYDIY is a reflection of our confidence in self as well as a call to action for artists who feel marginalized to take the risk to create what they imagine with the available resources.