Reggae/HipHop Artist Menelik Nesta Gibbons aka DON DADA continuously pushing boundaries, changing the norm, quickly moving beyond static thinking by reinventing the game. He is fast becoming an industry thought leader by breaking tradition and creating ground-breaking possibilities for growth for himself and others in the music business. Don Dada in the entertainment industry has achieved a great deal as a Reggae/Hip-Hop artist and social influence since he made his debut on the 2016 Mandela Day Concert stage. Don Dada accolades: 1. His original VIVA Mandela song reaching Multi-Platinum within a short 4 months of release 2. Only artist with 3 official Mandela tracks. Long Live MAMA Winnie Mandela – the tribute he wrote and performed live on the Black Doek memorial stage in Newtown Video [1:32:52 hrs] https://www.youtube.com/watch?v=v1MqAUtEiLY 3. First South African Artist to sign a deal with Bob Marleys TuFF Gong International Distribution 4. First African artist to perform on the Bob Marley Tribute Concert Stage in Kinston Jamaica 5. Attracted international attention:b. 6. First from Africa to perform on the Jamaica LIVE concert stage https://www.pressreader.com/jamaica/jamaica-gleaner/20190819/281784220740750 NOTE: The Multi-Platinum sales is an achievement that must not be undermined as there is speculation that it is a possible ‘industry first’ as it is unheard of for an indie artist to achieve Multi-platinum within four [4] months of releasing a track.