UK/Dubai-based multifacted creative Sammyoung is a highly regarded Award winning Music Producer/Artist and film director from Nigeria, known for his impact in bringing African music to the rest of the world Through his music studio, Sweet Rhythms Studios, Sammyoung has worked/collaborated with top African/Asian artists like Davido, Mr. Easy, Teni, Meri, Zak Zorro, Barnaba Classic, King Daffy, Abr, Masauti, Nitosh Ghazi, and Emirati rapper SQ (Saqeer Khalid). He has also worked with prominent brands in the music industry, including Remy Martin, Neumann, and Waw Smile. Throughout his career, Sammyoung has exhibited his creative resourcefulness at significant stages like the Formula 1 Dubai, Dubai Shopping Festival, All Africa Festival, and Voice Achievers Awards Gala Night (Cambia). He has also successfully organized musical shows in the UK during media tours