Brooklyn has a long-standing tradition for greatness. Whether it was the Dodgers, Mike Tyson, a Spike Lee joint, or the legacy of Christopher Wallace, Brooklyn always produces magic. Just when it seems to have faded away, enters Franklin Rossman aka The Incomparable Shakespeare. 
 “When writing, I try to find ideas that everyone experiences at some level,” answers Shake when asked about his creative process. Shake relates to his audience by showing a vulnerability most rappers would never own up to. A sincere approach, distinct fashion sense, and captivating performances have propelled him above the pack. After the release of his debut mixtape, Heavy Rotation, Shake's buzz was quickly cemented by the co-signs of popular websites, publications, and notable personalities. His music is commercially viable with a definitive NY Swagger. Songs like “Shakybaby” leaves fans chanting the chorus while projects like 2009’s The British Invasion cross genre lines. His anti-stereotype “4.0 (Four Point Oh)” manifesto discusses the summa cum-laude graduate’s balancing act of being a student in a genre that embraces street bravado over book smarts. Most rappers claim to be Hip-Hop's next superstar, but allow yourself to be introduced to The Incomparable Shakespeare.