Joseph McFashion created 4 Sho Magazine after his friend Charlie Jabaley gave him the inspiration needed for the idea. Jabaley created mock up magazine covers to promote Atlanta artists and This is what pushed McFashion to create the magazine, originally focused primarily on MySpace. He turned his attention to Detroit and collaborated with M City Jr., Chavis Chandler, and a bunch of other notable names. It would take a couple of years before the website gained traction. After McFashion shot a video for DoughBoyz CashOut in 2012, the website took off because there weren’t many similar Detroit focused outlets that captured the audience in the way that McFashion could. From there, McFashion scoured the city for rising talent, culminating in bringing a number of today’s notable artists to mainstream attention: Team Eastside, Icewear Vezzo, Kash Doll, GT, Molly Brazy, Tee Grizzley, and more. In 2016, McFashion expanded more into the music space. He created the record label 4746 Global and signed Molly Brazy, FMB DZ, 9000 Rondae, Cash Kidd, Pretty Brayah, AlWoo, RiskTaker D-Boy, B. Ryan, Miliyah Jewel, AllStar JR., and EJ Beats. In addition to managing all of these acts, he also began executive producing projects. He released his first album, Check The Score, in 2017.