After experimenting with different promotion tactics, in 2012 Nathaniel "N3" Noflin started to work with club promoter ‘Pookie F’n Rude’. They curated many events & assisted the careers of artists such as TeeFLii, Compton AV, Joe Moses, Radio Base & more. This eventually led to working heavily with Spiffie Luciano, AD, Quincey White, Pacman da Gunman, Blxst, Kokane, & LilCadiPGE. After expanding his clientele & coming across so many talented artists throughout Los Angeles, he came up with an idea to start his own media platform that kept independent artists in mind first. This is when ‘LA On Lock’ was born. After securing the LAOnLock.com domain, he wasted no time & began to type up blogs in support of any good music that was submitted. Over the years, the brand has expanded to curating events, exclusive premieres, playlists, a podcast show, 24/7 live radio stream & an artist management/music publishing branch dubbed under 'LA On Lock Music'.