Seen with those of status and best friends with women of influence, Dess Dior has a life like no other. With over 1.7 million followers on Instagram, the many eyes wish to see the latest bag, the newest boot, the hottest outfits, and like the best influencer, Dess gives just enough to keep the attention of every watcher, but since 2020, the viral trendsetter has been focusing on developing her sound and making records that empower anyone to live, desire, and pursue a rich life. Born Destiny Bailey, Dess Dior was born in St. Louis, Missouri before moving further south to Savannah, Georgia where she was raised to be a leader and a lady. Her natural passion for rap moved toward a profession in 2020, when the pandemic gave her the space and time to sit in Atlanta, focus on her craft, and build an EP, Definition of Dess, the first real showcase a raw, relatable, effortless cool of a girl next door ready to give the world a peak in. “No Hook,” her first track to amass over 900,000 streams on Spotify, displays with fiery confidence, a braggadocious boss ready to be respected. More powerful than her charismatic voice and catchy lyrics are the music videos that encapsulate the full Dess Dior package. Both “Don’t Play” and “Rich B*tch'' have amassed over 800,000 views on YouTube. Bringing lavish back in a way that rap hasn’t seen from a newcomer, Dess is proving the endless possibilities for a raw, yet relatable storyteller now unafraid to share all sides of Destiny.