After 10 years behind the scenes of the music industry, SIFF is finally showing herself as the performer and artist she really is. SIFF is a Danish platinum singer/songwriter living in LA who has been writing songs for artists like Alicia Keys, Macy Gray, Olivia Holt, Felix Jaehn. She’s got several top 1’s- 10’s and 20’s in the UK, Scandinavia and Japan. She’s been the vocal coach of stars like 5 Seconds of Summer and While She Sleeps and now she is stepping into the limelight herself. Her raw, honest lyrics and her strong, emotional vocal delivery is what defines her best. Her artistry takes roots in her background as a dancer, her upbringing in the Scandinavian north and her leaping across the Atlantic in the pursuit of a bigger musical outlet. “I have always felt alone, even when I’m surrounded by people. I mean I feel loved, and I come from a very loving family. But since I moved out of home I never quite felt at home anywhere. The loneliness and rootlessness is what keeps me so inquisitive. Always searching for that missing piece of myself that will make me feel whole. Music is my one and only constant and I hope that my creations will lead me to what I’m looking for”