Crucial Todd, an enigmatic and mysterious figure hailing from the South Coast of the UK, has been a prominent figure in the multi-genre dance music scene for some years. However, in a bold move to shed any possibility of any DJ ego and concentrate on making the messages within his music the focal point, he rebranded himself under a new name. With a deep sense of responsibility to elevate the awareness and spirit of his audience, Crucial Todd constructs his unique brand of music - blending Jackin House, NUKG and DnB, which he aptly refers to as Jackin Bass. Exclusively signed to the legendary Payback Project label in August 2023, Crucial Todd already has an impressive array of releases under his belt and with an ever increasing arsenal of hits in the pipeline. Already getting support from BBC Introducing, Kiss FM and a whole array of independent radio stations, his music, characterised by his quirky approach, jackin beats, heavy bass and thought provoking lyrics, is infused with positive messages that aim to not only make people dance but to open people up to their true potential.