Hailing from Kuching, Sarawak, Yung Kai’s trailblazing artistry has begun to spread across the nation like wildfire. Gaining notoriety for hisbumping discography, charismatic stage presence and infallible aesthetic, Yung Kai’s eclectic synthesis of genres consistently result in tracks that push the boundaries of what’s considered pop music today; constantly reshaping and redefining the sonic conventions of the time. Alongside creative collective, Ban Huat Sdn. Bhd., Yung Kai and executive producer, Saucie J, are proving to the world that pop music isn't “just fast food”; the fact that it’s accessible doesn’t mean it can’t also be provocative and innovative. With his jewellery immaculate, nails painted black, and signature bright-green hair in tow, "DEAR SIMP” sees Yung Kai ironically leaning into his angsty simp persona; doubling down on it one last time before leaving his romantically conflicted caricature behind. Touching on themes such as obsession, unrequited love and anxiety, Yung Kai’s latest EP takes listeners on a journey detailing his personal growth over the course of an ailing relationship. The EP begins at peak emotional turmoil and opens with its focus single, "ihateuwhenurhere". Its hard hitting drums and predominantly trap instrumentation is anchored thematically by Yung Kai's soaring vocals. However, as the project progresses, the guitars begin distorting, acoustic drums become more prevalent, and the pop-punk elements begin to take center stage.