Michael Coveto ( pronounced co•vet•o ) ( born December 5, 1993 ) is an American entertainer and founder behind luxury fashion label COVETO™. 
 Born in Washington DC, to parents of Mexican Heritage. Michael Coveto spent much of his childhood between the United States and Mexico before moving to New York City, to pursue his passion for music and fashion. 
 Early career and entertainment ( 2014 - 2020 ) 
 Determined to make a name for himself in the entertainment industry. Michael Coveto released a series of independent singles and videos in the years that followed. On September 13th, 2018 he released " I’m On You " and its perspective remix. Following its success, he released his first bilingual single " Strip " The song made its official debut on Spotify global December 31st 2019. On March 30 2020 he released “All Or Nothing” an independent six track EP. Opening himself to the emerging Latin music market. On Jan 13, 2023 after nearly a two year hiatus from music , he released his new single “Goodsummer”. 
 Fashion influence and Coveto brand ( 2017 - Present ) 
 Following a halt from entertainment; Michael Coveto decided to shift his focus into fashion. Launching his own luxury label COVETO in 2018. Backed by an already large influential social media presence and years behind the scenes. Michael Coveto debuted his first capsule collection in 2019. As of 2023, the brand has expanded its presence into the luxury retail market worldwide.