Tumisang Kekana, popularly known as 'Laud,' was born on September 29, 1997, in Hammanskraal, South Africa. Raised by his grandmother, he later moved to Atteridgevillel. In 2011, he relocated to the Vanderbijlpark, south of Johannesburg, where he completed his matriculation. His journey into music began in high school when he started attending the Free Baptist Church in Vanderbijlpark and learned to play the drums. This sparked his love for music, and he started producing music at a young age. Initially, he created deep house tracks before transitioning to hip hop beats and finally finding his niche in Amapiano in 2020. In mid-2020, Laud met producer and DJ Visca, forming a close relationship. Later that year, Visca joined producer and DJ Maphorisa's record label, Money Gang. Visca invited Laud to the studio, where they collaborated on numerous songs, gaining recognition in the music scene. During this period, Laud connected with other producers and artists such as MFR Souls, Ntokzin, DJ Stokie, Stakev, Sha Sha, Daliwonga, and Njelic, with whom he recorded the song "Abadala." After building solid relationships in Amapiano, Laud decided to host his one-man show in the Vaal, aimed at establishing his brand and bringing the sound to his hometown. After several single releases, Laud released his debut album, "Rearabetswe," in 2023. The album's title, which translates to "we've been answered," is a tribute to his younger sister, with whom he shares a special bond.