luv pug is the lo-fi brainchild of LA-based guitarist/producer Kyle Scherrer. The alias was born in May of 2021 in an attempt to serve as a side project, but has since turned into a major creative outlet and a symbol of pug celebration. 10% of all luv pug royalties are donated to "Pug Nation Rescue of Los Angeles", a registered non-profit dedicated to rescuing pugs. Contact: luvpugmusic@gmail.com