An intense fusion of Hip-Hop, melodic elements of R&B and wide expanse of abilities in singing, rapping, producing and songwriting have created the identity of IAMSUUBI. Born in Kampala, Uganda in 1996, moving to Sweden at the age of 9, and then relocating to London to continue his journey in music, has shaped the artists’ personality and forward thinking when creating “the next masterpiece”. Throughout his childhood, IAMSUUBI listened to an abundance of music, and this artistic and creative gene was further strengthened when he became more and more interested in songwriting and music production. This is key to the London-based artists’ hands-on approach. There have been many artists that the singer-songwriter has taken inspiration from, but to name a few that heavily influence his style previously, currently and will do into the future; J. Cole, Notorious BIG, T-Pain, Snoop Dogg and Frank Ocean. From this huge array of choices in the Hip-Hop field, you can bring to envision where production persuasions have been driven from, especially with drum beats and structures. But with his outstanding singing as well as rapping capabilities, the artist’s identity takes a diversion towards a middle ground that nicely aligns with the R&B field. The melodic sensibilities used to create a warmth, zeal and atmospheric aurora to the music is what makes the singer-songwriters’ masterpieces so unique.