Roxy Cottontail is a preeminent generator of street-level culture and the force behind some of today’s most prominent musical acts. She produced and promoted more than a decade’s worth of genre-bending parties across New York City and left her mark on a subculture, an industry, and a generation. A spunky, cool kid with a passion for music and fostering a welcoming environment, Roxy hit the streets running shortly after arriving in New York in the late 90s. She began throwing parties and putting on many then-unknown artists. Diplo, Chromeo, Santigold, Kid Cudi, Big Freedia, Afrojack, and many others all played their first New York shows because of Roxy Cottontail. As of 2024, Roxy launched Dominator Records, an audiovisual label with media and music industry veteran Dan Petruzzi.