FROM EAST LA, 1ST GENERATION LATIN AMERICAN CESAR ALAN HAS GONE FROM BUSKING & PLAYING BACKYARD PARTIES TO SUPPORTING MAJOR ACTS ON THE MAIN STAGE, TO BECOMING A SESAC POP AWARD WINNING MULTI-PLATINUM SONGWRITER/PRODUCER & ACCOMPLISHED MULTI-INSTRUMENTALIST. WITH WORK ETHIC & FAITH ALONE CESAR HAS MANAGED TO INDEPENDENTLY BUILD A SUCCESSFUL 16 YEAR MUSIC CAREER. CESAR HAS GONE FROM STAGE TO STUDIO WORKING WITH KANYE WEST, KCAMP, EMELI SANDE, LABRINTH, 50 CENT, AKON, BELLA THORNE, TAHJ MOWRY, ALICE COOPER, TYRESE, DADDY YANKEE, ANITTA, RAUW ALEJANDRO, THUNDERCAT, DJ SNAKE AND MANY MORE, BEING RECOGNIZED FOR HIS DIVERSE & ECLECTIC APPROACH. IN 2022 AFTER SEVERAL SINGLE RELEASES THAT CAUGHT THE ATTENTION OF THE INDUSTRY, HE EMBARKED ON HIS FIRST SOLC TOUR AS AN ARTIST & OFFICIALLY DEBUTED AT THE 2022 LATIN GRAMMYS OFFICIAL RED CARPET. CESAR HAS MADE IT HIS MISSION TO TAKE HIS WEST COAST ROOTS GLOBAL IN AN INNOVATIVE WAY BY BRINGING THE ICONIC ESSENCE OF GUITAF INTO THE NEW WAVE OF CULTURE. WITH HIS OWN STYLE OF WHAT HE'S COINED A CONSCIOUS TURN UP, CREATING RECORDS & EXPERIENCES WITH THE PURPOSE & INTENTION TO LEAVE INDIVIDUALS INSPIRED TO BE BETTER THAN THEY WERE AT THEIR FIRST ENCOUNTER. CURRENTLY CESAR IS FOCUSED ON CREATING LEGENDARY RECORDS WITH OTHER ARTISTS & COLLABORATORS AS WELL AS CONTINUING TO BRING UNDENIABLE TALENT INTO THE INDUSTRY AS A MENTOR, SPEAKER, & CONSULTANT WHILE REMAINING TRUE TO HIS PURPOSE FILLED PASSION.