In May of 2013, Alex Aff debuted with his album entitled ‘Who Knows Who Cares.’ A tongue-in-cheek introduction from an unknown talent that was keenly aware of his plight, yet courageous enough to make the ultimate bet on himself. Born and raised in Durham North Carolina, his music is thought-provoking, soulful and intentional. He knows what he wants to say and expresses his message in a clever, crafty way that leaves fans captivated and highly engaged in his material. A decade plus of releasing music has given Alex the type of wisdom that leaves a lasting impression. Since his debut, Alex has released over 10 albums that has attracted a global audience with people from all walks of life that advocate for his artistry. His efforts led to him being a well respected and notable artist from the Triangle area. Now he is poised to take his career to new heights.