De Parranda is a regional Mexican band that was founded as an idea by Jesse Alvarez and Homero Acevedo in 2019. When the pandemic began, Jesse Alvarez and a few friends got together to record music as a hobby and released it for fun on social media. However, people quickly took notice of their music and De Parranda quickly gained a following. Today, the band is one of the most popular up-and-coming Latin-Regional Mexican acts in the genre. Their music is a blend of traditional Mexican rhythms with modern influences, which has resonated with audiences of all ages. With a unique and fresh sound, the band has been able to establish themselves as a new rising star in the regional Mexican music scene. De Parranda has quickly made a name for themselves in the Regional Mexican music scene with hit songs such as "Te Vez Buena," originally released by El General, and "Ya Me Entere - En Vivo," a duet with popular artist Grupo Frontera, originally by Reik. The band has quickly made a name for themselves in the Regional Mexican music scene, and has been able to establish themselves as a new rising star in the genre. The band is managed by VHR MUSIC's Victor Hugo Ruiz, who is a professional music manager with experience in the music industry and a good understanding of the business. This, along with being distributed and marketed by COLONIZE MEDIA, David Hernandez, a strong and complete team backs De Parranda with years of combined experience.