Alex Tronic is Electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, UK. Croan works from his private recording studio also based in Edinburgh. His recording studio is described by Music Tech Magazine as a vintage synth treasure trove. His ep `Brave about it ` peaked at number 1 in iTunes Lounge charts. The single has been heavily rotated on the influential radio station Chill FM. His latest album 'Bounced funded by Creative Scotland has received support from BBC radio. Ibiza Global Radio, SBS chill and many others. The previous album 'Nature Flow' which was presented as Alex Tronic V Leith Bass Team received millions of hits on the streaming service Spotify. It sat on the Spotify play list Jazztronica for 5 years. According to Is this music? magazine, he has mastered the "rare trick of blending familiarity with innovation" within his unique style of electronics and dance music. Alex Tronic has charted in various territories in a range of genres from downtempo to drum n bass.