Louie Ray comes with another viral hit charting with “CashApp” and the #TooLoudChallenge, adding another catchy hit to his plethora of viral songs (Coochie, Triple S and Movie feat YNJay and Rio Da Yung Og respectively). 
 His STILL GRINDING business model is a moniker built around Louie’s budding career and rise from independent local artist to a household name. His layers of words painting vivid pictures of a hustler and grinder’s motivations - while also providing a glimpse to the realities of the streets is relatable and understanding. Finding major success in the pandemic, digital-driven space, 
Louie has taken the reins of the city of Flint and is steering the city in a positive direction. Louie emerges with a signature sound and wordplay coupled with strategic slip-ups making the sound - inviting, unique and noteworthy. Louie has a story to tell, rising from the cracks of the music industry to make his own lane and name, you can hear through his many songs HIS PURPOSE AND PASSION FOR STILL GRINDING.