In 2012 the laws of attraction draw together a group of young, talented, artistic individuals to become the change they wanted to see within the UK music scene. There dedication and love for music and creativity soon formed Society Of Alumni: Mula, iSEE, Jaspo Beats, Flewid, Mak, Vels, Bad Jay, Devante and DJ Amari. Originating from South London, SOA is a hip hop based collective raised & inspired by the era of the 1990's. With their focus pointed on growing within everyday life as young creatives, while transmitting that through their music. The creative collective also has non-musical members who create within fashion design, graphic design, and visual arts.