DRAWING INSPIRATION FROM OLD SCHOOL HIP-HOP, HOYA HAS RE-EMERGED WITH HIS MODERN TAKE ON THE GENRE. THE HEART AND SOUL POURED INTO HIS LYRICS IS EYE-OPENING. SOMETIMES, HE RAPS ABOUT LIFE. SOMETIMES HE RAPS ABOUT DEATH. EVERY TIME, HE WRITES FROM PERSONAL EXPERIENCE. OFTEN IN THE FORM OF ALLEGORIES AND HAND-SPUN METAPHORS, HIS WORDS WILL GET THE GEARS IN YOUR BRAIN TO TURN. HOYA HAS RECORDED AND BEEN FEATURED ON OVER 300 TRACKS, 15 ALBUMS, AND WORK WITH 20+ ARTISTS OVER THE PAST TWO DECADES. LISTENERS OF HIS MUSIC BECOME FANS AND WHEN YOU HEAR HIM ON A TRACK, YOU KNOW ITS HOYA