JEON SOMI is limitless. She is a Canadian-Dutch-Korean singer and the latest K-Pop sensation to take the world by storm. She first appeared in the public eye at the young age of 12 on various TV and film projects and has seen momentum build throughout her young career. She took the spotlight on the reality competition show ‘PRODUCE 101’ where she rose to stardom after finishing in 1st place by popular fan vote and was nicknamed ‘The Nation’s Center’. Her victory cemented her status as a musician and she achieved commercial success as the center vocalist for the group I.O.I. In 2018, she joined THEBLACKLABEL to pursue her career as a solo artist and debuted with the Billboard chart topping ‘BIRTHDAY’ followed by ‘What You Waiting For’, where she signed with Interscope Records/Universal Music Group, giving her the rare distinction of being one of the few solo K-Pop acts to successfully land a major record label deal in the U.S. At age 21 she released her third single ‘DUMB DUMB’, a mainstream and viral hit, leading up to her multi-genre, co-written, first album ‘XOXO’. She has amassed hundreds of millions of views on YouTube, over 14 million followers on Instagram and has solidified herself as one of the top solo female artists of this generation. JEON SOMI is rising to the forefront of the global scene, and the industry only anticipates her continued ascent.