Deep Is the Way is the second album from Australian singer-songwriter Gena Rose Bruce. It is a record of dark introspection punctuated by the brightness of self-acceptance, and startling guitar excursions that articulate the present moment's roiling emotions. Through lockdown Bruce corresponded with the iconic songwriter Bill Callahan, their connection resulting in them writing two songs together: ‘Foolishly In Love’ and the title track to the album, ‘Deep Is The Way’ (which also features them duetting). Following the success of her acclaimed AMP-nominated debut Can’t Make You Love Me, Bruce had international touring planned, including stops in the US for SXSW, the UK and Japan. Then the pandemic flattened Bruce’s months of preparation, doubts about her future and artistic worth crept in. Her journey into balancing ambition and self-worth came to fruition over the recording of her new album. “Bruce possesses a timeless vintage, both as a singer and as a songwriter. On ‘Deep is the Way’, she’s unlocked a way to make something truly evergreen.” - NME ****

 “I’ve long called Bruce Australia’s answer to Angel Olsen, and the comparison holds true on this thoughtful record. Both are purveyors of a certain kind of melancholic, country- tinged blend of indie and alternative music, underpinned by emotional vulnerability and intelligence.” - The Guardian ****

 “A lovely, affecting record.” - MOJO ****

 "One of the country's brightest emerging indie talents." - Double J, AOTW