Zetod were born in 2003 as a youth band founded by Kristjan Priks in Värska, deep in the heart of Setomaa in Southeastern Estonia. The idea to have young Seto boys rendering their native culture in the key of pop rock seemed novel at the time and has led to a success never before experienced by arrangers of traditional music in Estonia. Zetod are a bunch of strapping lads with an exotic flair of rich cultural heritage, which the blandness of the surrounding mainstream pop only serves to accentuate. This, complemented by charming stage presence, instrumental finesse and tastefully witty yet powerful electric string arrangements of folk songs and tunes, sparks excitement and recognition even in listeners less familiar with heritage music. The example of Zetod is definitely inspiring, which is crucial for raising folk music awareness in general.