Some people have goals and dreams, but even fewer people have the self- starter attitude to put the work in. Everyone loves to talk a big game but few apply pressure. Gator Fresh is definitely one of the latter. The Virginia native grew up on the streets around hustlers and fell in love with their drive. While the sentiment is something to admire, the way they were going about it wasn’t the best. After a prison sentence, he was released and renewed with purpose. If Gator Fresh could take that natural ability to push for his goals he could create something beautiful in this world. After some reflection, he realized how music could act as the gateway. Obsessed with the sounds of late 1990s and early 2000s music, he was equally impressed with the heavyweight moguls and labels such as Cash Money, Kanye West, Nas, Jay Z, and more. When Gator Fresh began crafting his own sound that balanced energetic trap instrumentals with a razor-sharp flow and punchy wordplay, he wanted to develop a whole brand for his artistry. That’s where Apply Prezzure came from. An entertainment brand that is dedicated to the hustler’s ambition while redefining the creative landscape for music and fashion. As his work continues, the culture will see the benefits from his efforts. Having been on the other side, Gator Fresh is determined to build a legacy that not only makes his name ring throughout history, it betters the community he is involved in.