Truth be told, Jared Watson had a plan in place for a hip-hop album since he was a teenager, but it was all a matter of timing, as the success of his alternative/reggae collective, Dirty Heads, would take front and center for the next decade. Then, a trip to Miami two years ago would prove to be serendipitous for him. While casually hanging out in the studio with veteran producer SupaDups, the subject of making some music together came up, and Jared’s response: why not? “A. I’m going through all this bullshit with being sober,” he says. “B. This is what the universe means with timing. If this wasn’t a sign, then I don’t know what is.” Jared laid down three tracks that day, the genesis for what would become SWORD BEACH, regarding that time as a liberating experience. “I was in a really dark place in my life,” he remembers. “I didn’t want to write fucking happy, beachy, summertime songs. What we built with Dirty Heads I’m so proud of and didn’t wanna bum out my fans. It just didn’t fit.” SWORD BEACH is more than just a project; it’s an outlet for a world-renowned artist who has tasted every part of fame and wants to express it…even the indigestion.