Kenzo Balla evokes both the ecstasy and the peril of New York street rap. The Bronx artist serves up chilly bars over hammering drill beats for stylish, yet raw anthems that are drawing the attention of the world by the day. Growing up in the BX, everyone knew each other and attended the same parties, but as he became a teenager, the drama escalated. Kenzo realized he’d have to change his lifestyle to survive. He’d spent much of his early years freestyling with friends, so he decided to record his first songs in 2018. After catching attention with melodic tracks like “Backends,” each new release earned more streams than the last. In September 2021, he unloaded “5th to the Sev,” an anthem for his neighborhood that garnered 1 million YouTube views. By 2022, he’d signed a deal with 10K Projects. With a growing fan base and an evolving sound in the works for a new project, Kenzo recognizes the potential of the moment he’s having now. On a grander level, he wants to rep the neighborhood that raised him. “I’m making music for me, my brother, my block, for the Bronx, and the whole city,” he says. “The Bronx is just me.”