As a culture creator, game changer, agent of change, and groundbreaker, Daddy Yankee has consistently inspired, impacted, and influenced generations of creators. An indisputable icon, he remains one of the most influential artists of all time, bringing reggaeton worldwide for the first time. Latin music and culture would not look, sound, or feel the same without him. It’s hard to even imagine the genre itself without “Gasolina,” “Despacito” [with Luis Fonsi], or “Con Calma” [with Snow], and most recently “LOVEO”.