Senegal born, Producer I$$A was discovered by Akon Hitlab in 2011. I$$A is also one of the most prominent and inspiring African voices in the Pacific Northwest, expanding his talent in the fashion industry, music and youth mentoring through non-profit organizations like SEI. His smash record Sleep on You featuring Tory Lanez currently has over a quarter million plays and was played in nearly every club in the Northwest. His follow up Bambi co-directed by Aminé’s Caroline Director Puurple has reached over 1.5 millions views online. 
 He now runs his own label “What’s That Sound” specializing in AfroPop, R&B & Hip-Hop.