El J£F£ is a distinguished independent artist who founded the Rich Safe Blessed Entertainment label. Originally hailing from South East London, Lewisham, he spent his formative years in Jamaica, where his deep-rooted passion for music first took shape. El J£F£ has notably collaborated with RekoRay, a talented producer who has crafted numerous instrumentals for him under the RSB label. Having previously collaborated with emerging artists, El J£F£ assumed control of his music publishing rights before embarking on independent music distribution. Since then, the label has successfully curated and released a number of projects, demonstrating organic growth through its ecosystem and robust business infrastructure.