Alula is London-based writer, multi-instrumentalist, and producer Holly Hardy. Previously known by her alt-pop moniker ‘Cuckoolander’, and as a touring musician for the likes of Charli XCX, William Doyle, and Ebony Bones, her new alter-ego takes a step away from glossy pop anthems towards lofi, soulful, and percussive indie. With complex and energetic vocal layering, gritty bass lines, and cascading rhythms, she's created a new, original world for her voice and songwriting and the potential is huge. Her debut EP ‘Love & Sound’ is abundant with life and energy, carrying a message of empowerment, individuality, and self-expression that as Hardy writes, 'make the world go round'. A follow-up to ‘Love & Sound’ is already in the works so keep an eye out in 2023.