1/2 of Nights In Reverse BETA95 is the brand new alias of Priceless, a producer who is no stranger to the world of underground dance and bass music. Priceless is a versatile electronic music producer and DJ, whose style stems from blending UK sounds such as Grime, Garage and Dubstep. Using these foundations he incorporates musical styles from wider dance music genres and world sounds, creating a distinctive brand of leftfield bass music. Receiving support over the years from the likes of Dummy, GUAP, MixMag, RWD and DJ Mag, as well as radio support from BBC Radio 1, 1Xtra, Rinse and Reprezent. Priceless has paved his way as a highly versatile producer who is not afraid to put his own stamp on a new club sound. BETA95 represents a new start and a fresh brand for the producer to work on with his collaborator KDN Q, creating a more emotive sound, which is slightly away from the dark, grittier club tracks that you might have associated with Priceless previously.