4.6 billion years ago a star was born. Now, Sounds Right - a global music initiative to recognise the value of nature - proudly introduces NATURE as an official artist. Sounds Right is a Museum for the United Nations - UN Live initiative delivered in partnership with a unique coalition from music, conservation and ecology. Our mission is to spark a global conversation about how we value nature in our society and inspire a sense of agency in our collective efforts to protect the planet. Tracks that credit NATURE support her conservation. At least 50% of recording royalties from the Sounds Right feat. NATURE playlist and 70% of recording royalties on ‘Ecosystem Tracks’ are directed to EarthPercent, a registered charity in England and Wales (1188391) and 501(c)(3) non-profit foundation in the US (EIN: 86-3830611), who redistributes funds to high-impact, rights-based conservation initiatives around the world. Sounds Right is made possible by EarthPercent, AKQA, VozTerra, The Listening Planet, Limbo Music, Music Declares Emergency, Count Us In, Earthrise, Hempel Foundation, Community Arts Network, Biophonica, Eleutheria Group, LD Communications, Dalberg, No. 29, Axum, and Museum for the United Nations - UN Live. Sounds Right has been developed in consultation with the UN Department for Communications, and is joining forces with The Nature Conservancy, Wildlife Conservation Society, APCO, Riky Rick Foundation and AWorld x ActNow. How does that sound? SoundsRight.Earth