“A sonically fresh young artist is on the rise in UK rap, hip hop and urban electronic, and he goes by the name of Lloyd Haines. An artist whose brilliant diversity is reflected in his material to date, his productions remain true to his statement that “no genre really defines me; I make what I make and go with whatever I am vibing with.” Born into a family of musical theatre, Welsh-born recording artist, producer, DJ, and entrepreneur, Haines has been immersed in the musical world since walking his first steps.” - Mother Lode Aptly named the “UK’s breakthrough artist” by RedxMagazine, and acclaimed for his unwavered versatility, with the “heaviest introduction of the year” on a tape by 50 Cent’s This Is 50, Lloyd Haines glided into music production with ease in his teenage years. With a meticulous ear for synthesizers, sine waves and drum processing, he signed multiple releases in quick succession to labels in the UK, USA, and Europe. Compared to the likes of “Post Malone and 6LACK, with a dash of Mike Posner” by SOTBMusic, his standout record of 2022, ‘Matrix’ tells the story of a struggling young entrepreneur wanting to flee from the humdrum nature of his hometown. Also a multi-international DJ and Host, thousands have seen him perform throughout the UK and Europe: Ibiza, Amsterdam, Budapest, and Zante, billed alongside Craig David, Annie Mac, Charlie Sloth, Big Narstie, Yungen, Tom Zanetti, Tinchy Stryder, and more.