Born and raised in Guadalajara, Mexico, Peso Pluma is paving the way for the next generation of Mexican artists. The young up-and-comer has been making a name for himself with his unparalleled style and authenticity. Drawing inspiration from a variety of musical genres including Regional Mexican and Latin Urban, Peso Pluma is reinventing the genre with his sultry vocals and eclectic sounds. In June 2023 he became the first artist to dominate both the Billboard Global 200 and Billboard Global 200 Excl. U.S. simultaneously with two different songs: “Ella Baila Sola” with Eslabon Armado and “BZRP Music Sessions, Vol. 55” alongside Bizarrap. Earlier this year, he released “Chanel” with Becky G and they performed the track together at the 2023 Latin American Music Awards and Peso Pluma was a surprise guest during her mainstage performance at weekend one of Coachella 2023. Having recently appeared on The Tonight Show Starring Jimmy Fallon, Peso Pluma is breaking the mold and showing the next generation of artists that a musician’s superpower is remaining true to themselves. Signed to Prajin Parley Inc from Prajin Music Group and Worms Music, Peso Pluma also recently launched his own record label Double P Records (in partnership with Prajin Music Group) which he will release his upcoming album under. He is also Spotify’s newest RADAR artist.