Born and raised in the Birmingham, Alabama Ieyeinc Shaq originally dedicated his craft to a local brand and organization that he founded in 2018 called I Eat You Eat Incorporated. Facilitating his time with other artists and providing great time and resources in his hometown. Ieyeinc Shaq decided to step away from being behind the scenes and step into the limelight of music to deliver what he calls a different delivery in hip hop and with a modern style of storytelling. He calls it spoken word.