Best known for his role as President and Chief Executive Officer of Gibson, Cesar Gueikian is a multi-instrumentalist musician. He has performed and collaborated with artists across multiple genres of music and in front of large audiences around the world. He picked up the guitar at the age of 10 and is an avid collector of vintage guitars, with a collection that includes over 160 guitars, most of which are Gibson guitars that are actively used in the development of the Gibson Original, Historic, and Vault Collections. Cesar joined Gibson in November of 2018, and since then, he has been instrumental in the resurgence of Gibson, setting a new strategy centered around instruments, sound, and media. He created the Gibson Labs to leverage Gibson’s iconic past of innovation and drive it into the future across brands and categories. He expanded Gibson into the media space, launching Gibson TV to bring new original content to music lovers around the world, and Gibson Records partnering with Gibson artists to bring their music to the world and keep Gibson culturally engaged and connected to music. He lives in Nashville, TN with his wife Amanda, three children, Benjamin, Sebastian, and Leo, and two dogs. Cesar and Amanda are fully integrated in the community, engaging in, and leading numerous philanthropic projects to better the lives of others, support music and education, and fight against poverty and sexual assault, both personally and through Gibson Gives.