Grammy-nominated singer-songwriter James French has already left an mark on the electronic music scene in 2023 with his hauntingly emotive style. His journey began with ‘Avalanche’ featured as a single on the self-titled kx5 album, earning him a prestigious Grammy nomination for his writing and vocal performance. ‘Avalanche’ was played as part of kx5’s colosseum performance to a crowd of 85k. James’ songs captured the attention of the Deep House label Selected,leading to collaborations with their top artists like Harrison and Palastic, garnering millions of streams by being a staple in the genre’s playlists. In 2023, James's voice reverberated across festival stages worldwide. His track "Pull Me Through The Fire," a collaboration with Matisse & Sadko, premiered at Ultra and EDC Vegas under the banner of dance music icons such as Martin Garrix and Nicky Romero. The song then became a buzz across audiences as it was dubbed ‘one of the most awaited ID’s debuted at Tomorrowland’.