Growing up in Southern California has an effect on any producer being the epicenter for house labels and artists. A producer has to create their own path to stand out in such a massive market. Fortunately for Not Not, writing and featuring his own vocals and pairing them with fat bass lines is a great start. The successful start was solidified when he released his debut EP off OFDM records called Sweet Tooth. The EP reached #7 on Tech House Releases and #23 on all releases on Beatport, which is as good as a budding producer can strive for in such a competitive market. His follow up EP, Grow Up Kid climbed even higher to #4 and #18 on Tech house & all genres respectively. Releasing on Box Of Cats - Box Of Trax, Strangelove, Psycho Disco, Hood Politics, Space Yacht, My Techno Weighs a Ton and other house labels plus support from Shiba San, Kyle Watson, Astronomar, Wongo, Prok & Fitch and more, Not Not has caught the attention of house musics major producers. With many more releases lined up this year, Not Not is 2021's house artist to watch.