One of Latin entertainment’s most prominent business executives, Franklin Martinez, is a co-founder and President of Carbon Fiber Music Inc. a multipurpose company which includes an independent label, a management and a booking division. At the hand of Martinez and his eye for discovering raw talent, the label focuses on the development and growth of up and coming artists, and has become one of the most successful and notable in the Urban Latin industry. Also an executive producer, Franklin is behind numerous multi-platinum selling global hits in the last decade. Currently, Carbon Fiber's list of artists includes Farruko, Lary Over, Ankhal, Akim, DJ Adoni and producers Sharo Towers & J Cross amongst others. Franklin first got his start in the music industry, using his hustle type mentality and his status as a popular Miami barber to network with artists, producers, music executives and managers. It is through this business, that a personal and working relationship was established between Martinez and Farruko, who would become one of the music industry’s most influential artists in the world today. Frank’s multifaceted vision was always clear and on point; from the music, to the image, to the business side, he knew what needed to be done to take this breakout artist to the next level.