Lil Rob stands as Chicano rap’s marquee independent artist. With more than three decades in the game, a string of smash singles, and collaborations with some of the biggest artists in music, the San Diego act is one of rap’s true – and lasting – success stories. Still a regular and in-demand performer, Lil Rob is working on a new batch of material and enjoying his status as a music industry veteran. “I’m having way more fun now,” he says. “I appreciate it way more than I ever did before. I love to get out there and rock it for my people, show them a good time.” As a true legend should.