Hailing from the small town of Fishguard in Pembrokeshire, West Wales, Do Not Associate is a respected rapper, producer and audio engineer who shows great potential in the UK's music scene. Growing up in a town with no opportunities led him to give into his environment and renounce society, but after picking up music and reigniting a love for 90's era Hip-Hop, Do Not Associate made a choice to stop persuing a bad path in life and focused solely on music, leading him to learn the necessary skills that he needed to shine bright in the industry. After spending time developing his new production style and sound, D.N.A is ready to take on the UK & the rest of the world by storm with his intricate flows, unique style, and positive messages to help motivate the listener. ​D.N.A's goal is to help people who are struggling with life's bullshit and need help finding that motivation to start moving again. ​"I want to help people through music because I went through that shit, I felt it. I want everyone to be happy in life, and if I can help motivate someone, even with just one bar, that's a moment in time that they will never forget." ​