9ine's "never give up" attitude is not simply the fuel that feeds his artistic fire. It's also the reason this New Orleans native is poised to benefit from an expansion in the hip hop universe that mirrors rock music in the 1970's. The current structure of rap not only fosters contemporaneous innovation, but has cemented a foundation atop 40 years of maturation. Emboldened by artists such as 2 Chainz and Benny The Butcher, 9ine understands that time is no longer his enemy. 
 9ine's journey in music started early. At 12, he found himself transcribing, memorizing and performing all of his favorite rap songs, as if he were running his own boot camp for future superstars. Inspired by the production of Cash Money's Mannie Fresh, and his authentic New Orleans sound, 9ine found the voice that he's been projecting ever since. 
 Though skilled at jumping hurdles, 9ine has never taken his eyes off the finish line. Never settling for less, the opportunities he's seized are nothing more than means to an end of a microphone. The consummate optimist, life's challenges are nothing more than detours that decorate the map of his life's journey. Authentic as a masterpiece on display at the Lourve, 9ine's music not only has a message so pure that even deaf ears can grasp it, but a vibe that represents the true spirit of New Orleans. Rap music has long been defined by stories of struggle, success, joy and pain. 9ine not only embodies the essence of the art, he exemplifies it's reality.