Originally from London, Alex wanted to be Elvis growing up. He began playing guitar at a young age influenced by diverse artists from Slash to Willie Nelson. Relocating to the US, he began pursuing music full-time. While he's comfortable in the boots of Outlaw Country, his genre-defying style is an eclectic range from Otis Redding to Glen Campbell to Prince. His original music blends Country, Rock, and Soul with his signature sarcastic wit. An appearance on the 2023 season of The voice landed him on Team Blake. With a large catalogue of creative covers and original material, Alex's soulful performance have earned a loyal following.